Sunday, October 24, 2010

Haier computer operations headquarters to Beijing to accelerate the national distribution



Momentum is fierce in the domestic PC business - Haier Computer to Beijing to "exam" was.

Yesterday was informed that, in order to accelerate the pace of development of the Haier Group has decided, will Haier computer marketing, planning and marketing headquarters of the overall move to Beijing, local branch marketing department will maintain the status quo.

Haier Mobile Computing Business Unit General Manager Fang Chunsong confirmed the news to reporters, also said the new operational headquarters in Beijing's Zhongguancun, The Gate Building, will begin formal operations in November.

Haier Computer, another senior said few days ago, Haier Group CEO Zhang once again stressed the "need to develop speed Haier Computer to Beijing."

Fangchun Song said the computer operations headquarters to Beijing, taking into account the three main advantages, namely, the status of Beijing's business, market information flow, close to the upstream component and software partners.

With operational headquarters relocation, Haier has also started to expand PC manufacturing business. Joint venture subsidiary, "the sea to" re-established in Jiangsu, a new production base. Because under the present growth rate, the Shenzhen plant capacity is not enough. Newspaper was informed that the new plant in Jiangsu future will mainly serve the export business. Haier had built together with the Henan zhongcheng computer production base, will be mainly for the middle of the rural market.

However, with the local Lenovo, Founder, compared with side brands, Haier is still lagging behind the overall size of the computer a lot.

Haier Computer, 2007, "the scale of years", it said on various occasions, the importance of scale even higher than the profit. Fangchun Song said sales this year than last year doubled to 1.2 million units. Haier terminal stores in high-speed expansion. Has set up 800 stores, this year will reach 4,000.







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Wednesday, October 20, 2010

Let the spirit soar your football career


2006 World Cup in Germany will pull heavy curtain, 32 princes Sabre-rattling, determined to win. Running, cheering, shouting, competitive ... ... There is no weak, here refused to mediocrity! The spirit of football is full of charm us is fresh, strong, is forging ahead, passion, hard work ... ...

Workplace football spirit soar

World Cup's influence, sometimes not only because of football, it may be more because of a team, a player who saw a force, a state of mind, and spirit to our shock Let us admire.

Hard achievements dream

Football there is passive, there is a low profile, there is no love publicity, but by no means weak! German football stressed the strong reason, even if only the last second game, they will not give up, fight more than, more than offensive; Italy, and perhaps always a step away from success, yet they have no pain and regret, he brought people more are in the dark see the light; Korean arena everybody roam, struggling to scramble, indomitable, they are calm and stable no matter win or lose, for them, the struggle is an invaluable asset.

Needless to say, in the workplace, enterprise and hard work are essential for each individual potential. Such as international investment banking, undergraduate students beginning in the 25 thousand U.S. dollars annual salary of -5 million, Managing Director of the basic salary has remained at 20 million U.S. dollars. But the world-renowned investment bank analyst working hours per day up to 14-18 hours. First, access to talent and investment banks for novice to learn on their own for the opportunity, like swim, swim out to them, You do not come out and drowned; the other is digging one. The industry needs energetic, enthusiastic and positive, knowledgeable and a high degree of self-discipline, a competitive market and cruel. When we sigh with their high salaries, professional, competent, knowledgeable of the time, ever thought about their own pay and how much?

In fact, the information workplace, many depressed people in 2006, a total of 4.13 million university graduates to employment; a few easy "Karoshi" career also promulgated; heavy work pressure; difficulties in relations between colleagues ... .... Kinds of problems always seem so much more than pleasant, but there are always some people, they never compromise on the negative, never refused to throwing in the towel, they are active, optimistic, full hard, they may be hesitant But never give up.

Casting legendary team

Football itself make people happy, but team spirit is the soul of football. Any game without a team of hard work, and then arrived in good players can hardly rival. German football has always been known as a team, and defending the whole of the Netherlands, Argentina's steel division. Team spirit is the true essence of football.

In fact, for a team, the most dangerous thing was internal discord and internal unity, will be able to conquering, internal discord, is bound to your spirit is damaged, do not fight the enemy. Team members not only need good strikes, and also requires excellent leadership strategist. Liu Yang in charge of the first for Lenovo, but it can be said Guo Wei, Digital China is in charge of the management of cases of success, while Niu Gensheng founded Mengniu from Erie, the Erie case management on less than commendable.

Enhance the standard rules

Soccer match, for space, time, numbers, equipment, referees, namely, winning ways and so there are stringent regulations, it makes a lot of competitive football match and enhance the fairness, team play is satisfied, we see the happy, who won the peace of mind, out of people convinced.

Has a future and not to, so follow the rules of the game. Football and the workplace, although in different environments, as different, but there are common rules of the game. Such as teamwork; such as Gentlemen love fortune, must be acquired; such as to be good at communicating with people; such as prudent, to improve themselves; such as to readily accept new challenges; such as to have clear goals, and share with others Resources ... ... If we can understand the rules of the game, the workplace will be more happy working hard, and many talents are few complaints.

Competition beyond the "Red Sea"

Some people say that "in times of peace, football is war", soccer tactics, lineup, the team ... ... more public support, its influence is really underestimated. However, if a team is strong enough, it will not find anyone other than their own opponents. Brazilian people love football intoxicated, offensive football, art soccer, samba football, Brazil's players are always brilliant passion, they repeatedly attack and performances, hardly stopping. For them, competition is the show, football is fun, even if the competition can maintain the dance-like style, unfettered, unrestrained freedom.

Brazilian's success stems from a love for football, but not on a competitor's attention, with a total commitment to beat the opponent, because of its narrow, destined to be difficult to achieve, especially in the workplace. "Blue Ocean Strategy" that "want to win in the competition, the only way is to not only beat the opponents," and not just to look at the existing industry this "Red Sea", but in encouraging enterprises to brave the unknown market space course, explore the industry still can not see, that business opportunities in the "Blue Ocean." pay more attention to competitors, as more attention to themselves and the broader market, in fact, only the high-growth companies spend very little attention or defeat opponents in keep a close eye, but through the value of their innovations, trying to make competitors become insignificant.

Success comes from action

World Cup has not yet begun, the German physicist Toland on the basis of a physics model to conclude that 56.8% of the German team won the World Cup chance; The British Queen is also the "Times" said that if Beckham Farm to lead the England football team to win, she will have tea at Buckingham Palace requested the players; French team training camp in the Alps, led the team manager threatened to have confidence in the finals ... ... In fact, every player has the desire to win They are aimed at the target - the World Cup.

In the workplace, on the successful pursuit of esteem is actually worth something, but action is more important. For individuals, must have their own goals and planning, you are now? Where you want to? How can we get there? You do? With the objectives and actions that the individual not lose direction. As a team, only the target clear, step by step possible to mobilize the members of passion, more people are willing to fight for the team.

These football spirit, as if a strong cry and the burning passion, Youyuanerjin, let chaos in the workplace seems to become clear, become wise, become powerful.






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Tuesday, October 5, 2010

Dealers have to learn to make money, "Pong" manufacturers that moneybags



China's economy has gone from a planned economy to a market economy, changes in China's economic transformation has also led to this active group of distributors, dealers, through 10 years of development, some of them have developed into an annual turnover of a billion dollars of the large distribution business, and an annual turnover of tens of millions of medium-sized dealers, of course, for years the turnover is not the small dealers; them either from the mom and pop stores start is because of their diligent work gradually developed, and some former state-owned enterprises coming out of the independent distribution business started out to do; no matter how the transition to a dealer in this area, they have experienced in recent years the development of the bottlenecks, such as capital management, personnel management, logistics, business development strategy, etc. etc., can be said that a lot of problems have been tied Rao modern dealer. Now the market is changing, originally in the big circulation, you pay me to ship, the market is relatively simple and easy to do more, do not have to move a lot of business people, not to set up a lot of departments; as hypermarkets dig , the dealer also with the development of store developed rapidly, but the company has more problems, and as mentioned earlier, the capital chain management, logistics and other issues.

Dealer agent brands, no lack of a relatively good business, such as Coke, Yili, Mengniu, Wahaha best big companies such as; relationship between dealers and manufacturers can not only limited to trading relations, the level of cooperation should stand on the factory followed the development of the wealthy to strengthen ourselves. Dealer friends how good manufacturers, "Pong" Well the wealthy, learn something useful that would be most important.

Manufacturers to learn the advanced management experience

Manufacturers any case, knowledge of the market and management experience in general are superior to those dealers, in particular, like Coke, Master Kong, Yili, Mengniu and other large enterprises; their business process management, financial management, logistics management, team building and so has advanced management experience. Many large enterprises out of the market operation of the marketing elite has a very valuable first-line combat experience in regional business is also entrusted with leading the team, training team mission. Dealers have a good relationship with these Fengjiangdali to place their valuable experience to his training team training, market operations over the direction of communication, certainly learned a lot.

Every year, a number of large companies launch new products to hit the market, they promote a new product has mature experience, new to the market to rally, the layout of the terminal network and how to display the standard, a model of how to build shops, etc. These are related to the dealer to do before large circulation was different in the market, dealers have done before, there is no product planning, market operations and no norms, the stragglers, the market can not develop, promote products; dealer to make good use of this golden opportunity, with the introduction of new products, playing good opponents.

Dealer daily management of the business staff is headache, often appear the phenomenon of attendance not work, only to see business people day after day in and out of the company, but could not see some improvement in the market, their management can not be too strict, and often hear business people say "iron barracks go soldiers, this will not be carried on for a" dealer in the flow of business persons is very large, a movement, but, there will be large and small problem dealers every year, officers have to spend a lot of signs, the most important thing is the loss of the market. In retrospect, manufacturers, manufacturers of business there will be movement, but much better than dealers, even if some staff will leave a lot of processes to go, the market can be normal business or in operation, it is because business established an effective mechanism of supervision and management, business call tracking form, the customer information table, the customer contact list, summary and so on, even if the staff is gone, new one can easily get the information to know customer situation. Dealers on the business to establish an effective monitoring and management mechanisms, in particular the establishment of effective assessment and incentive mechanisms to foster potential business, and retain a strong backbone for their own operational capacity services.

Use of strong product manufacturers to enlarge and strengthen dealer

When your hands are Coke, Dove clever to force the Iraqi forces, Mengniu and other major brands, you can say at the regional distributor in the field is a very strong dealer; although less profitable to do these brands, but because your hands are The big, the other smaller manufacturers will be on the market to find you, asking you to do their agents. In particular, do modern terminal, you hand if the man called the ring not the brand, then you can not get in the system, good conditions for cooperation is in store as you are bullied, robbed not a good location. Have a saying that says "big brands to market, is 璺戣窇 volume, but he can drive sales of other brands, make a profit."

Institute for Policy to the manufacturers

As the product homogeneity more serious, more intense competition in the market alone can not force dealers to enlarge the market, so this time, and manufacturers should cooperate together to complete the development of the market. Especially supermarkets and hypermarkets and other modern channels of operation is relatively complicated, rules and great, little carelessness, there may be fines and late payment. Especially in the terminal stores can say that the white-hot competition in the market to maintain time-consuming and laborious, but also a very expensive place to use. Dealers To operate you need to learn good modern retail terminal to the manufacturers to resources, of course, understood where resources can not just be cost, as well as staff support, marketing support, support management experience.

Going active learning

Now many manufacturers and distributors more and more emphasis on the relationship between the number of games held every year and the dealer face to face communication between the General Assembly; During this period, companies will be the future market planning, new releases and exchanges of dealers, especially nowadays Popular invite some marketing experts to teach for everyone on the latest marketing ideas and management problems encountered; of course, then corporate finance, logistics, marketing, sales and other department leaders will be present and to share work problems, Dealers must seize this rare opportunity to open their hearts, and these experienced leaders for advice on personnel management, financial management, logistics management experience, and expertise to do a market study of effective methods, how to open up the market with low cost, etc. As long as you put your heart to share their knowledge, revenue is greatly's.

Dealers have to learn to "Pong" factory this wealthy, are not confined to earn profits selling products this basic level, to make its own strong back-up support to become, bigger markets and stronger enterprise.







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