Haier computer operations headquarters to Beijing to accelerate the national distribution

Momentum is fierce in the domestic PC business - Haier Computer to Beijing to "exam" was.

Yesterday was informed that, in order to accelerate the pace of development of the Haier Group has decided, will Haier computer marketing, planning and marketing headquarters of the overall move to Beijing, local branch marketing department will maintain the status quo.

Haier Mobile Computing Business Unit General Manager Fang Chunsong confirmed the news to reporters, also said the new operational headquarters in Beijing's Zhongguancun, The Gate Building, will begin formal operations in November.

Haier Computer, another senior said few days ago, Haier Group CEO Zhang once again stressed the "need to develop speed Haier Computer to Beijing."

Fangchun Song said the computer operations headquarters to Beijing, taking into account the three main advantages, namely, the status of Beijing's business, market information flow, close to the upstream component and software partners.

With operational headquarters relocation, Haier has also started to expand PC manufacturing business. Joint venture subsidiary, "the sea to" re-established in Jiangsu, a new production base. Because under the present growth rate, the Shenzhen plant capacity is not enough. Newspaper was informed that the new plant in Jiangsu future will mainly serve the export business. Haier had built together with the Henan zhongcheng computer production base, will be mainly for the middle of the rural market.

However, with the local Lenovo, Founder, compared with side brands, Haier is still lagging behind the overall size of the computer a lot.

Haier Computer, 2007, "the scale of years", it said on various occasions, the importance of scale even higher than the profit. Fangchun Song said sales this year than last year doubled to 1.2 million units. Haier terminal stores in high-speed expansion. Has set up 800 stores, this year will reach 4,000.







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